Brand Guidelines

Visual identity system for Go4Rent photography equipment rental platform

Color Palette

Our primary colors that represent trust, professionalism, and creativity

Teal 600
Primary Teal
#2DB89E
Aqua 400
Secondary Aqua
#4DD0C1
Teal 700
Dark Teal
#1A7A6B
Gray 600
Text Primary
#475569

Logo Usage

Proper implementation of our brand mark across different applications

Primary Logo
Primary Logo
Use on light backgrounds
Inverted Logo
Inverted Logo
Use on dark backgrounds
Icon Only
Icon Only
Minimum 24px size
Mono Logo
Monochrome
Single color applications

UI Components

Consistent interface elements that bring our brand to life in digital experiences

Primary Button

Main call-to-action buttons for primary user actions. Use sparingly to maintain impact.

Secondary Button

Secondary actions and navigation. Provides clear hierarchy with primary buttons.

Cards

Equipment Card

Professional camera equipment for rent

Content containers with subtle shadows and rounded corners for visual hierarchy.

Badges

New Featured
Small labels for status, categories, and highlights. Keep text concise.

Iconography

Equipment-focused icons that represent our core rental categories

Cameras
Cameras
Lenses
Lenses
Lighting
Lighting
Sound
Sound
Stabilizers
Stabilizers
Video Gear
Video Gear
Studio
Studio
Monitors
Monitors